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Product Development and Marketing Steps for a Small Business


In any business, be it small or big, the product is the ultimate game-changer. If your product is unique or of great quality then your business will nourish with time. The second most important thing after the development of a product for the success of a business is marketing. In this article, we will be covering both these important steps and will also tell you where you can find the best website design company in Penang to develop your business website. Down below, we have discussed both the points briefly:

Product Development:

The product development can be done in the following steps:

  • Organize Work Area:

The very first thing in any business startup is to organize the work area. Select the location where you want to open your office or shop and where you think you can easily find potential customers. 

  • Order Necessary Supplies:

After selecting your location, order the necessary supplies for your shop or office. For instance, the necessary furniture and instruments for the office or shop. What kind of things do you need to have to manufacture your product? Or what kind of tools are required to run your business?

  • Make Sample Products:

Do not forget to prepare your sample products as they are the ultimate weapons you will use to attract clients and potential customers. Try to prepare the best quality product as it will decide the future of your business. 

  • Photograph Products:

Capture some attractive and eye-catchy photos of your products so that you can post them on the social media platforms and on your business website to promote them. 

  • Write Detailed Product Description:

With the product, do not forget to write a detailed description of your product. Always mention what are the ingredients used in the product, how much quantity they are used, what are the benefits of your products, etc. All these things will let potential customers understand what exactly you are proposing?

Marketing:

As mentioned above, the second most important step in business planning is marketing. Down below, we have written some of the most cost-effective ways to promote any business:

  • Create a Website:

A business website is the best place to display your products and promote them. A website is what allows your business to have an online presence and reach thousands of customers who are available on the internet. Therefore, develop a website and let your business expand its reach. Hire Jumix design to design your business website as they are the best web developers in Penang and have designed various websites for small businesses. 

  • Create a Business Email:

Create an email especially for your business so that customers can reach you through it or you can reach the potential customers via company email. 

  • Create Social Media Accounts:

One of the most cost-effective to promote any business is through social media platforms. In recent years, social media platforms like Facebook, Instagram, Twitter, and Linkedin have become excellent tools for business marketing.